Experiential Marketing Manager

Wing Assistant is seeking an Experiential Marketing Manager to enhance their presence at industry events across North America. The role involves sourcing and managing events, partnering with sales and marketing, and ensuring successful execution to drive pipeline and revenue.

Responsibilities:

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar
• Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar
• Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team
• Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish
• Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do
• Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly
• Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show
• Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift
• Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time

Requirements:

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
• A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them
• Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI
• Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue
• Genuinely into AI and using it to work smarter. You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have
• Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest
• Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball
• Comfortable negotiating with vendors and event organizers to get the best terms
• Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease
• Calm under pressure. Things go wrong at events; you problem-solve on your feet
• Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand
• You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role
• Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast
• Experience working with international events or vendors
• Background in B2B SaaS or a similar fast-paced tech environment