Digital Marketing Manager

Trulieve is one of the fastest growing companies in the nation, focused on providing patients with natural relief from serious medical conditions. They are seeking a Digital Marketing Manager to lead campaign strategy across key business initiatives, ensuring cross-functional alignment and successful execution of marketing priorities.

Responsibilities:

• Lead end-to-end campaign strategy across key business initiatives, ensuring priorities are clearly defined and aligned to business goals
• Drive cross-functional alignment across marketing, retail, product, loyalty, and digital partners to ensure initiatives are coordinated from planning through launch
• Support the Brands team on strategic initiatives to ensure proper strategy, positioning, and alignment across digital channels
• Own go-to-market planning for major initiatives including the mobile app, rewards, product launches, and other high-priority business moments
• Lead state expansion strategies and support launch planning for new markets, ensuring strategic readiness across stakeholders
• Support activations team with execution across high-priority launches and rollouts by coordinating strategy, timing, dependencies, and stakeholder readiness
• Act as the strategic orchestrator across channels and teams, identifying gaps, dependencies, and opportunities and driving recommendations that improve launch readiness and campaign impact
• Partner with the CDP team to translate strategic priorities into executable channel plans across email, SMS, push, and app
• Gather requirements from stakeholders to inform CRM and channel needs, ensuring audience, messaging, and execution inputs are captured early and clearly
• Develop and standardize subscriber acquisition strategies including list growth, opt-in programs, and incentive frameworks that can scale across markets and initiatives
• Coordinate with retail and marketing partners to scale acquisition programs and ensure the Rewards calendar is accurately reflected across CRM touchpoints and launch plans
• Identify strategic gaps and opportunities across campaigns, launches, and channel plans, and proactively recommend improvements to increase impact and alignment
• Leverage campaign reporting insights to identify performance trends, inform strategic recommendations, and improve future digital campaign planning
• Assess campaign plans, market launches, and partner inputs to surface risks, dependency gaps, and cross-functional needs before execution begins
• Shape recommendations that strengthen GTM readiness, improve coordination across teams, and better connect strategy to channel activation
• Lead planning for major launches, new markets, and priority rollouts, ensuring the right partners, timelines, and channel requirements are aligned before execution begins
• Support high-priority launch planning with a focus on readiness, sequencing, stakeholder coordination, and channel alignment
• Coordinate planning for launch dependencies, market needs, and operational considerations that may impact timing, messaging, or execution approach
• Ensure activations and other high-visibility rollout efforts are strategically supported with clear ownership, timing, and cross-functional coordination
• Partner with the CDP team to translate strategy into channel-ready plans and ensure execution teams have the inputs needed to deliver effectively
• Work across teams to convert business priorities into clear channel requirements, timelines, and launch expectations
• Ensure strategic plans are well-documented, scalable, and actionable so channel owners and partners can execute consistently across markets
• Align stakeholders on priorities, tradeoffs, and launch approach to keep initiatives moving forward with clarity and accountability
• Serve as the connective point between strategy, GTM planning, and channel activation rather than owning direct CRM execution
• Escalate readiness gaps, alignment issues, or resourcing risks to the Director of Digital Marketing as needed to protect launch success

Requirements:

• Lead end-to-end campaign strategy across key business initiatives
• Act as the strategic owner of go-to-market planning across major marketing priorities
• Drive cross-functional alignment across marketing, retail, product, loyalty, and digital teams
• Own go-to-market planning for major initiatives including the mobile app, rewards, product launches, and other high-priority business moments
• Lead state expansion strategies and support launch planning for new markets
• Support activations team with execution across high-priority launches and rollouts
• Partner with the CDP team to translate strategic priorities into executable channel plans
• Gather requirements from stakeholders to inform CRM and channel needs
• Develop and standardize subscriber acquisition strategies
• Coordinate with retail and marketing partners to scale acquisition programs
• Identify strategic gaps and opportunities across campaigns, launches, and channel plans
• Leverage campaign reporting insights to identify performance trends
• Assess campaign plans, market launches, and partner inputs to surface risks
• Shape recommendations that strengthen GTM readiness
• Lead planning for major launches, new markets, and priority rollouts
• Support high-priority launch planning with a focus on readiness
• Coordinate planning for launch dependencies, market needs, and operational considerations
• Partner with the CDP team to translate strategy into channel-ready plans
• Work across teams to convert business priorities into clear channel requirements
• Ensure strategic plans are well-documented, scalable, and actionable
• Align stakeholders on priorities, tradeoffs, and launch approach
• Escalate readiness gaps, alignment issues, or resourcing risks to the Director of Digital Marketing