Senior Product Marketing Manager

Lumin Digital is a trailblazer in digital banking solutions, focused on empowering credit unions and banks with innovative digital experiences. They are seeking a Senior Product Marketing Manager to own the go-to-market strategy and execution for assigned platform areas, ensuring alignment with commercial outcomes and driving measurable revenue impact.

Responsibilities:

• Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes
• Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution
• Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs
• Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs
• Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics
• Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization
• Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
• 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity
• Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions
• Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates
• Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy
• Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution
• Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment
• Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation
• Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
• Data-driven approach with experience using analytics to measure and optimize GTM program performance
• Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes
• Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives
• MBA or equivalent experience preferred
• Fintech, financial services, or banking technology experience strongly preferred