Product Marketing Manager

CivilGrid is a trusted civil design platform focused on affordable infrastructure renewal and growth. The Product Marketing Manager will shape the market's understanding and purchasing of CivilGrid's platform, owning the positioning, messaging, and launch motions for their products.

Responsibilities:

• Own positioning and messaging end-to-end — develop and maintain the core narrative for CivilGrid’s platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalities
• Drive product launch motions — lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and Sales
• Build and maintain the sales enablement library — create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cycles
• Translate customer and market insight into strategy — run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutions
• Develop product content that earns credibility — produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managers
• Support campaign strategy for launch and growth motions — partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you’re not the campaign manager, but you set the strategic foundation
• Grow the function as CivilGrid scales — help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expands

Requirements:

• 4-6 years of product marketing experience in B2B industrial or construction technology — SaaS experience strongly preferred
• Hands-on experience marketing preconstruction workflows, products, or tooling — either as a practitioner who has run these processes or as a marketer who has sold into this buying context. This is the most important requirement
• Demonstrated domain fluency in at least one of our core buyer verticals: electric, gas, or water utilities; civil/transportation engineering firms; or Departments of Transportation and public agencies. You should be able to talk shop with a capital project manager or project engineer without a warm-up lap
• Proven ability to own positioning and messaging — you've written the framework, not just executed against one someone else built
• Strong sales enablement instincts — you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordingly
• Clear, direct writer — you can translate technical complexity into buyer-relevant language without dumbing it down
• Comfortable operating without infrastructure — you produce directly, advocate clearly when you need resources, and don't wait for perfect conditions to ship good work
• Low ego, high ownership — you're collaborative with Product, Sales, and the broader marketing team, and you treat customer insight as your primary input
• Background at a construction or infrastructure technology company — Procore, Autodesk, Bentley, Esri, Trimble, Hexagon, or a comparable AEC/GIS/infrastructure SaaS vendor
• Experience marketing to utilities — particularly capital planning, GIS, or engineering teams at electric, gas, or water utilities
• Familiarity with underground utility records, SUE (Subsurface Utility Engineering), or site civil design workflows
• Prior experience at a Seed–Series B startup — you know what it means to build the plane while flying it
• Experience with competitive positioning in a market transitioning from legacy workflows to modern SaaS — you've helped buyers understand why the old way isn't good enough