Strategic Marketing Manager

AFC Industries is a dynamic organization dedicated to providing supply chain management solutions for fasteners and assembly components. They are seeking a Strategic Marketing Manager to drive strategic sales growth initiatives across their Components, Tooling, and Aerospace & Defense business segments, while supporting sales enablement and improving market positioning.

Responsibilities:

• Support strategic growth initiatives across AFC’s Components, Tooling, and Aerospace & Defense segments
• Partner with business unit leaders and sales leadership to identify growth opportunities, target markets, and commercial priorities
• Assist in developing vertical market campaigns and customer-focused growth programs
• Help identify cross-selling opportunities across AFC business units and acquired companies
• Support commercialization efforts related to acquisitions, new capabilities, and strategic initiatives
• Develop and maintain sales presentations, customer-facing materials, case studies, and strategic account tools
• Support Strategic Business Reviews (SBRs) and major customer presentations
• Build segment-specific messaging and sales tools aligned to customer pain points and operational value
• Improve consistency and accessibility of commercial materials across the organization
• Coordinate support for trade shows, customer visits, and commercial meetings
• Conduct market, customer, and competitive research to support growth initiatives
• Monitor industry trends and identify opportunities within key manufacturing verticals
• Help translate CRM and marketing data into actionable commercial insights
• Support account targeting and whitespace identification efforts
• Work closely with sales, marketing, operations, and executive leadership teams
• Help align messaging, commercial priorities, and growth initiatives across business units
• Coordinate execution of strategic commercial programs from concept through launch
• Assist with internal communication initiatives tied to commercial strategy and growth

Requirements:

• 4–8 years of experience in commercial marketing, business development, sales enablement, or related commercial roles
• Experience within industrial distribution, manufacturing, tooling, fasteners, aerospace, or technical B2B industries strongly preferred
• Experience supporting sales organizations and customer-facing commercial initiatives
• Familiarity with CRM and marketing platforms such as HubSpot, or similar systems
• Strong commercial and business acumen
• Excellent communication and organizational skills
• Comfortable collaborating with sales leaders and operational teams
• Ability to simplify complex topics into customer-focused messaging
• Self-starter capable of managing multiple initiatives simultaneously
• Strong presentation and project coordination skills
• Analytical mindset with the ability to identify commercial opportunities from data and trends