Sr. Marketing Manager
United States of America
Full Time
3 days ago
$130,000 - $150,000 USD
H1B Sponsor Likely
Key skills
Omnichannel marketingPerformance marketingB2B marketingDigital marketingPaid mediaSEOEmail marketingWebsite optimizationContent marketingLead generationA/B testingCampaign managementGeotargetingDashboard creationFunnel analyticsAttribution modelingROI analysisSegmentationConversion rate optimizationeCommerce marketingGoAIAnalyticsA/B TestingCommunicationSales
About this role
Beckman Coulter Life Sciences, part of Danaher, is a global leader in biotechnology dedicated to saving lives through innovation. The Sr. Marketing Manager will lead performance-driven omnichannel marketing programs to enhance brand awareness and customer acquisition, collaborating closely with cross-functional teams to drive measurable growth.
Responsibilities:
- Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue
- Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision
- Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies
- Lead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impact
- Use a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goals
- Own marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution
Requirements:
- 8–10 years of B2B marketing experience with a proven track record leading omnichannel and performance marketing programs from strategy through execution
- Deep digital marketing expertise across paid media, SEO/GEO, email, website optimization, content, and lead generation
- Highly data‑driven mindset, with strong proficiency in dashboard creation, funnel analytics, attribution modeling, and ROI‑based decision‑making
- Strong continuous optimization experience, including A/B testing, experimentation frameworks, segmentation, and conversion‑rate optimization
- Hands‑on operator capable of managing multiple campaigns, stakeholders, and priorities in a fast‑paced, high‑growth environment
- Excellent communication skills, able to translate performance insights and complex data into clear strategic recommendations
- eCommerce or growth‑marketing experience is a strong plus