Director, Product Marketing

Availity is a technology company focused on transforming the US healthcare system. They are seeking a strategic Director of Product Marketing to lead positioning, launching, and market strategies for their products, collaborating closely with various teams to drive awareness and revenue.

Responsibilities:

• Leading the development and execution of go-to-market strategies for products and solutions
• Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact
• Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities
• Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences
• Planning and supporting product launches, including communications, enablement, and cross-functional coordination
• Creating and guiding content that supports the buyer journey, sales conversations, and market awareness
• Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness
• Enabling sales and partner teams with tools, training, and content that strengthen customer engagement
• Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness
• Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives

Requirements:

• Bachelor's degree in marketing, business, computer science, engineering, or a related field; MBA preferred
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact
• Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement
• Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders
• Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams
• Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance
• Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact
• Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller
• Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment
• Proven track-record in helping an established company stand out more boldly and credibly in the market
• Strong healthcare technology or B2B technology experience
• Demonstrated success modernizing product marketing through AI, automation, and data