Availity is a technology company focused on transforming the US healthcare system. They are seeking a strategic Director of Product Marketing to lead positioning, launching, and market strategies for their products, collaborating closely with various teams to drive awareness and revenue.
Responsibilities:
- Leading the development and execution of go-to-market strategies for products and solutions
- Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact
- Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities
- Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences
- Planning and supporting product launches, including communications, enablement, and cross-functional coordination
- Creating and guiding content that supports the buyer journey, sales conversations, and market awareness
- Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness
- Enabling sales and partner teams with tools, training, and content that strengthen customer engagement
- Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness
- Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives
Requirements:
- Bachelor's degree in marketing, business, computer science, engineering, or a related field; MBA preferred
- 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles
- Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact
- Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement
- Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders
- Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams
- Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance
- Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact
- Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller
- Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment
- Proven track-record in helping an established company stand out more boldly and credibly in the market
- Strong healthcare technology or B2B technology experience
- Demonstrated success modernizing product marketing through AI, automation, and data