Grafana Labs is the company behind the open observability cloud, founded on principles of open source and collaboration. They are seeking a Director of Sales Development for the Americas to lead a team of SDR managers and drive AI transformation in their workflows, while maintaining operational discipline and developing talent within the organization.
Responsibilities:
- Own the operations from day one
- Coach your managers, maintain forecast predictability, and keep SDR-to-AE handover quality high while establishing your footing with senior sales leadership
- Drive global AI transformation
- Be a practitioner voice in that build, shaping the workflows, deploying them globally, and holding the standard across EMEA and APAC alongside regional peers
- Build the system that develops people, not just pipeline
- Run structured development cycles through your managers, create clear progression paths, and measure success by how many SDRs earn their way into AE roles
- Partner with AE leadership to make that transition real, and use it as a talent brand, because the best SDR candidates choose orgs where the next step is visible
- Own the operational numbers
- Know what is under the hood, present it cleanly to regional VPs and global GTM leadership, and own the narrative when the numbers move in either direction
Requirements:
- 8+ years in SDR or pipeline generation, including 3+ years managing managers in a B2B SaaS environment
- Demonstrated, hands-on experience deploying AI tooling into SDR workflows. Not sponsoring the initiative. Building it. You know which tools work, which ones do not, and why
- Proven track record of standardizing playbooks across distributed teams and lifting output without growing headcount. You use efficiency as a lever before headcount
- Strong operational rigor: you track the right metrics, run tight forecast cadences, and surface problems early
- Credible stakeholder presence with VP and C-suite-level GTM leadership. You speak pipeline, not activity
- A builder's instinct: you create systems, not workarounds
- Background in developer tools, observability, open source, or AI/ML. Grafana's buyer profile is technical
- Experience with product-led or usage-based GTM motions: PQLs, free-to-paid conversion, expansion pipeline
- Experience operating in a matrixed global function reporting into a global head and partnering laterally across regions