SundaySky is a pioneer in AI-enriched video personalization, transforming how enterprise brands connect with their customers. They are seeking a Solution Marketing Manager to drive their solutions marketing strategy, focusing on positioning and selling their platform to banks, financial services, and insurance companies. The role involves building sales enablement content, developing marketing strategies, and serving as the in-house expert on the SundaySky platform.
Responsibilities:
- Partner with Sales and CX leaders to identify deal-blockers, recurring objections, and competitive losses, and help build the sales plays, talk tracks, and enablement content that move deals forward
- Create, maintain, and continuously refresh the core sales toolkit: pitch decks, solution briefs, ROI frameworks, objection-handling guides, and vertical-specific assets
- Support pre-sales requests on active deals with tailored content and prospect-specific positioning that help advance and win opportunities
- Produce custom video prototypes that demonstrate the SundaySky platform for specific prospects – used by sellers in pitches, demos, and follow-ups
- Deliver enablement programs (live sessions and on-demand content) that make sellers fluent in our solutions, our ICP, and our competitive positioning
- Build deep knowledge of SundaySky’s ICP – the priorities, regulatory dynamics, customer journeys, and buying processes of banks, financial services firms, and insurers
- Translate SundaySky’s platform capabilities into industry- and use-case-specific solution narratives (e.g., onboarding, client retention)
- Partner with Demand Gen on GTM strategy: segments to prioritize, messages to lead with, and how to align campaigns, content, and sales motions
- Build and maintain buyer and user personas that inform messaging, content, and sales conversations across the funnel
- Own product and feature launch messaging – translating roadmap and release notes into customer-facing value propositions, with the supporting collateral, enablement, and external content to match
- Help maintain SundaySky’s core messaging framework and ensure consistent application across website, sales content, campaigns, and partner materials
- Serve as the marketing team’s in-house expert on the SundaySky platform – hands-on enough to build prototypes, shape demos, and translate product capabilities into buyer outcomes
- Own SundaySky’s competitive intelligence program and translate intel into actionable battlecards, win/loss insights, and positioning guidance
- Support partner enablement by ensuring key partners have access to current positioning and relevant collateral
Requirements:
- 3–5+ years of B2B marketing experience that includes solutions marketing, product marketing, or a closely related GTM role at a SaaS or enterprise software company
- Experience marketing into the enterprise; BFS&I exposure is a strong plus
- Familiarity building sales enablement programs and content designed to improve win rates and deal velocity
- Solid competitive intelligence chops – you can dissect a competitor, find the wedge, and turn it into a battlecard sellers actually use
- Excellent writing and storytelling skills; you can translate technical capabilities into crisp, customer-centric narratives
- A strategic thinker who is also a hands-on operator – you can ship the deck, the brief, and the battlecard yourself
- Hands-on instincts with software platforms – you're the kind of marketer who learns the product by using it
- Daily, fluent user of AI tools (notably Claude) for research, competitive analysis, messaging iteration, and content production – this is an expectation, not a nice-to-have
- Familiarity with Salesforce, sales enablement platforms, and modern marketing/productivity tools
- Bachelor's degree in Marketing, Business, Communications, or a related field