Principal Product Manager, Growth & Retention

Thrive Market is an online, membership-based market dedicated to making healthy and sustainable living accessible to everyone. They are seeking a Principal Product Manager to lead the strategic vision and execution for their Member Growth & Retention initiatives, focusing on improving member acquisition, engagement, and retention through innovative product strategies.

Responsibilities:

• Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
• Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
• Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention
• Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
• Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
• Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
• Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
• Ensure continuity and forward momentum in product development during VP-level absences or transitions

Requirements:

• 8+ years of product management experience
• Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
• Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
• Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
• Demonstrated success in scaling growth and retention programs across web and mobile platforms
• Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration
• Excellent communicator with the ability to influence up, down, and across the organization
• Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
• Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams
• Passion for Thrive Market's mission and a deep empathy for our members
• Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce
• Background in dietary personalization, ingredient intelligence, or health-focused product curation
• Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs
• Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks