Sr Content Marketing Manager, Faculty Programs (Remote)

Cengage is a global education technology company committed to helping students discover the power and joy of learning. The Senior Content Marketing Manager, Faculty Programs is responsible for developing and executing a strategic content program that enhances faculty brand awareness and engagement, while driving business growth through high-quality content creation and management.

Responsibilities:

• Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market priorities
• Develop and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals
• Translate faculty audience insights and market trends into compelling, differentiated content ideas
• Align content plans with product launches, campaigns, and seasonal initiatives
• Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact
• Edit and elevate content to meet quality, voice, and storytelling standards
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts
• Develop content mapped to buyer journeys, personas, and stages of the funnel
• Support account‑based marketing, lifecycle campaigns, and customer engagement programs
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance
• Use data and insights to evaluate content effectiveness and continuously improve results
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline
• Test new formats, channels, and storytelling approaches to increase impact
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams
• Lead content distribution workflows
• Provide guidance and feedback to other marketers or contributors
• Ensure alignment between content, brand voice, and messaging across the organization
• Champion content as a strategic growth lever across marketing and the business

Requirements:

• Bachelor's degree required, degree in marketing, communications, journalism, or related field preferred
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles
• Ability to develop and execute content strategies that drive measurable results
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution
• Experience partnering cross‑functionally in fast‑paced, matrixed environments
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks
• Experience in B2B, SaaS, EdTech, or complex buying environments
• Familiarity with content performance analytics and marketing automation platforms
• Experience supporting demand generation or product marketing initiatives