Marketing Manager

TechnologyAdvice is a remote-first company that helps B2B tech buyers manage the complexity of the buying process. They are seeking a Marketing Manager to lead email marketing, events, and content marketing programs aimed at engaging and converting B2B marketing professionals.

Responsibilities:

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives
• Write email copy, campaign copy, landing page copy, social content, and other marketing materials
• Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral
• Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution
• Make website and landing page updates to support marketing campaigns and content promotion
• Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization
• Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals
• Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs
• Collaborate with the SDR and sales team to support lead engagement and campaign follow-up
• Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development

Requirements:

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities
• Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs
• Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools
• Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials
• Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment
• Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics
• Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred
• Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward