Senior Product Marketing Manager

BRIDGE is a people-based marketing platform that helps organizations identify and reach their ideal customers through data-driven audience and activation solutions. The Senior Product Marketing Manager will own positioning, messaging, sales enablement, customer storytelling, and go-to-market strategy across BRIDGE’s portfolio, translating complex data, identity, and activation capabilities into compelling market narratives.

Responsibilities:

• Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
• Create differentiated positioning that clearly communicates BRIDGE's value in the market
• Translate complex technical capabilities into compelling customer benefits
• Maintain messaging frameworks and narrative consistency across all channels
• Partner closely with sales leadership to improve go-to-market effectiveness
• Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
• Develop industry, vertical, and audience-specific messaging
• Lead key customer and prospect presentations
• Build a scalable customer story and case study program
• Conduct customer interviews and identify proof points that demonstrate business impact
• Develop customer-facing content that supports both sales and marketing efforts
• Partner with Customer Success and Sales to surface new storytelling opportunities
• Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement
• Partner with Product and leadership to support launches
• Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
• Deliver competitive insights and recommendations to internal stakeholders
• Drive future messaging and strategic positioning based on market feedback
• Contribute to thought leadership initiatives, presentations, reports, and industry content
• Collaborate with creative partners to bring narratives to life across channels

Requirements:

• 6-10+ years of product marketing, solutions marketing, or go-to-market experience
• Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
• Proven track record of owning and executing successful product or solution launches end-to-end
• Experience translating market research and customer insights into go-to-market strategy
• Exceptional written and verbal communication skills
• Strong storytelling and presentation development capabilities
• Experience creating sales enablement materials and supporting revenue teams
• Ability to synthesize complex concepts into clear, customer-centric narratives
• Comfortable operating in a fast-paced, evolving organization
• Proven ability to influence cross-functional stakeholders
• Experience marketing data, identity, audience, measurement, or activation solutions
• Familiarity with agencies, brands, and the advertising ecosystem
• Experience supporting enterprise or consultative sales organizations
• Experience conducting customer research and developing case studies
• Bachelor's degree in marketing, business, or related field