Senior Content Marketing Manager

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. As the founding Senior Content Marketing Manager, you will own the content strategy that explains and accelerates Leap's growth, targeting employer benefits leaders and patients dependent on specialty medicines.

Responsibilities:

• Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email
• Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most
• Define and steward Leap's brand voice across every audience and channel, ensuring the same warmth and clinical credibility shows up in a CFO white paper and a member SMS
• Set the bar for editorial quality across freelancers, contractors, and AI-assisted workflows
• Produce flagship long-form assets (white papers, original research, benchmark reports, thought leadership, in-depth blog series) that establish Leap's authority in specialty infusion. The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust Leap with their specialty therapy
• Lead organic search and GEO (Generative Engine Optimization) strategy: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so Leap ranks in traditional search and gets cited by LLMs (ChatGPT, Gemini, Claude, Perplexity)
• Develop LinkedIn organic content, the broader social calendar, and ABM content tracks, including executive voice playbooks, named-account narratives, executive briefs, and proof points
• Write the direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promos
• Own website copy across leaphealth.com: homepage, product pages, hero sections, persona-specific landing pages. The website is a conversion engine, not a brochure, and the words on it should reflect that
• Produce member-facing campaign copy across direct mail, email, SMS, PDF one-pagers, digital advertising, and the member portal
• Write the on-brand line that gets a member from awareness to first Care Guide call, and the headline that gets a benefits leader to book an impact analysis
• Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises
• Run structured A/B tests across subject lines, hooks, CTAs, creative variants, and landing page elements
• Translate test results into repeatable creative frameworks and brief templates
• Document hypotheses, results, and learnings so the team builds on past tests instead of re-running them
• Define the KPIs that matter for content: organic traffic, citation share in LLM responses, pipeline influence, member campaign conversion rates, content-influenced revenue
• Build the reporting framework that connects content output to business outcomes
• Refresh and improve existing content based on performance data, not just publish-and-move-on
• Use AI tools (Claude, ChatGPT, AirOps, Clearscope, or similar) to accelerate production and research without sacrificing originality, quality, or editorial voice
• Build prompt frameworks, briefing systems, and quality checks that let a lean team produce high-volume, high-quality content
• Stay current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing

Requirements:

• 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)
• Exceptional writer with a portfolio that demonstrates breadth: long-form authority work (white papers, thought leadership, research reports), short-form campaign copy (email, paid social, direct mail, SMS), direct response copy (sales letters, landing pages, lead-gen assets), AND website copy (product pages, hero sections, conversion-focused web). We will read the writing samples carefully
• Proven track record building content programs that drove measurable outcomes: organic traffic growth, pipeline influence, member engagement, or revenue
• Deep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member outreach, healthcare consumer trust-building, specialty infusion patient journeys)
• Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow
• Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrails
• Strong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworks
• Practical fluency with AI tools in a content and copy workflow
• Startup attitude. Willing to roll up your sleeves and do the work. You are excited to be a player, not just a coach. You ship work, not process
• Experience selling into self-funded employers, benefits consultants, or TPAs
• Experience building content functions from 0 to 1 at a growth-stage company