Hyatt Hotels Corporation is seeking an enthusiastic Associate Manager, Commercial Activation Openings & Conversions, Marketing to join their Commercial Activation team. This role involves collaborating with various teams to support hotel openings and conversions, executing marketing strategies across the digital ecosystem, and ensuring successful market entry for new properties.
Responsibilities:
- Support a rolling portfolio of hotel openings and conversions at any given time
- Assist the Manager in maintaining project plans, trackers, timelines, and status reports to ensure timely execution across functions
- Support marketing budget tracking, invoice coordination, and forecast updates within approved budget
- Coordinate with agency partners and internal teams to support digital media plan development, campaign trafficking, creative delivery, and reporting needs
- Support recommended strategies and tactics that align with hotel segmentation and brand positioning within the market
- Assist in activating paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening
- Support creative development, content production, asset collection, photography uploads, coordination, routing, and readiness for opening and conversion campaigns
- Conduct audits of digital assets, online listings, 3rd part platforms (OTAs) campaign materials, Hyatt.com content, creative deliverables, and internal process documentation to ensure accuracy and consistency
- Help maintain internal processes, tools, templates, and documentation that support global openings and conversion workflows
- Support campaign reporting, data collection, analysis, and optimization recommendations based on performance and business objectives
- Provide accurate and timely updates to hotel teams, commercial leads, agency partners, and internal stakeholders
- Translate campaign performance and audit findings into actionable insights that support campaign optimization and process improvement
- Identify key learnings from openings and conversions to inform future go-to-market planning and internal best practices
- Ability to travel up to 10%
Requirements:
- 2+ years of marketing experience, ideally in hospitality, travel, digital media, creative production, or consumer brand
- Experience supporting marketing campaigns, creative development, content coordination, asset management, audits, reporting, and internal processes
- Experience working with cross-functional teams, agency partners, or digital marketing teams to execute campaigns across multiple properties, markets, or regions
- Strong understanding of digital marketing, brand standards, creative development, market segmentation, and campaign execution
- Detail-oriented with experience reviewing creative assets, digital content, campaign materials, and process documentation for accuracy and consistency
- Excellent project management, communication, organizational, and stakeholder engagement skills
- Proven ability to work in a fast-paced, decentralized, global environment
- Bachelor's degree in Marketing, Communications, Business, or a related field required
- Hotel/hospitality industry experience
- Experience supporting digital media, paid search, metasearch, display, social, affiliate marketing, OTA advertising, or third-party ad management
- Experience with creative briefing, asset trafficking, content audits, website audits, campaign QA, or brand compliance reviews
- Experience maintaining internal processes, project management tools, workflow documentation, templates, or reporting dashboards
- Experience supporting global or multi-market marketing programs, including campaign coordination, budget tracking, reporting, and performance analysis
- Outstanding project management, time management, attention to detail, and problem-solving skills
- Experience working in a team-oriented, collaborative environment
- Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure