Lead Product Marketing Manager

DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. The role involves managing complex marketing campaigns that require cross-functional collaboration and strategic planning to achieve organizational goals.

Responsibilities:

• Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life
• The projects/programs you’ll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units
• This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery

Requirements:

• Bachelor's Degree in marketing or related field preferred
• 3 – 5 years of marketing experience in the entertainment industry
• Self-directed, organized, and detail oriented, as well as ability to multitask and work effectively in a fast-paced environment
• Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe
• Strong problem-solving skills and demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks
• Proficient in learning new systems and applications (customer care, ordering, billing, etc.)
• Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation
• Ability to communicate and work effectively with technical managers and application developers, balanced with ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives
• Ability to accommodate change and adapt accordingly
• Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks
• Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required
• Outstanding written and verbal communication skills
• Able to manage multiple projects and work under tight deadlines
• Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook
• Ability to analyze market data and reporting
• Confidence and experience presenting and interacting across all levels of management