Swissbit AG is the leading European manufacturer of storage and security solutions for industrial, data networking and AI infrastructure applications. As the Product Marketing Manager, you will lead a cross-functional Business Segment Team to drive sustainable business growth, customer engagement, and market share expansion through effective alignment of marketing, sales, and product management activities.
Responsibilities:
- Define and execute the market segment growth strategy for Networks, Communications & Enterprise Storage aligned with corporate business objectives
- Collaborate with Product Management to influence product roadmaps based on market requirements and competitive insights
- Drive go-to-market initiatives and commercial campaigns to increase revenue, market share and customer adoption
- Establish clear Business Segment objectives, KPIs and execution priorities while ensuring accountability across all functions
- Ensure strong alignment between customer needs, product positioning, technical value propositions and sales activities
- Monitor and analyze business performance, pipeline development, market dynamics and competitive activities
- Act as the central point of leadership and decision coordination for the assigned market segment
Requirements:
- Successfully completed degree in marketing, business administration or engineering
- Several years of experience in product/technical marketing, sales, business development within electrical engineering disciplines
- Strong understanding of the systems and partner networks behind high-bandwidth, low-latency communications for the world's most demanding networking and storage applications
- Excellent communication and presentation skills
- Experience in go-to-market strategies, campaign management and sales enablement
- Entrepreneurial and customer oriented mindset
- Very good German and/or English skills, written and spoken
- Willingness to travel up to 20%