FUSTIS LLC is seeking a Digital Product Analytics Manager to own and evolve analytics across web and mobile platforms. This hands-on role focuses on data analysis, experimentation, and optimization, driving data-informed decision-making and delivering actionable insights to improve conversion and engagement across digital products.
Responsibilities:
- Own digital analytics as a product—delivering insights that influence product and business decisions
- Design, configure, launch, and analyze A/B/n experiments to optimize customer experience and conversion
- Develop and execute optimization strategies across web and mobile applications
- Write and execute SQL queries (Snowflake) to analyze clickstream and behavioral data
- Build and maintain dashboards and reporting (Power BI, Tableau) to track performance and KPIs
- Define and measure success metrics for new features and enhancements
- Analyze customer journeys and identify conversion friction points and opportunities
- Validate data integrity and ensure accuracy across analytics platforms
- Present insights and recommendations through clear storytelling to cross-functional stakeholders
- Partner with Product, Marketing, CRM, Engineering, and Insights teams to align analytics with business strategy
- Act as the voice of performance—highlighting trends, wins, losses, and optimization opportunities
Requirements:
- Strong hands-on experience with SQL (Snowflake preferred) — writing queries and analyzing raw data
- Proven experience with A/B testing / experimentation (configuring, launching, and measuring results)
- Experience building dashboards and reporting (Power BI, Tableau, or similar)
- Experience owning or supporting analytics as a product
- Ability to present data insights and tell a compelling story to stakeholders
- 2–5+ years of experience with Google Analytics or Adobe Analytics
- 5–7 years of experience in Digital Product Analytics / Digital Analytics / Product Analytics
- Experience with clickstream data and behavioral analytics tools (e.g., Quantum Metric, FullStory)
- Experience using experimentation tools such as Optimizely, Adobe Target, or Dynamic Yield
- Familiarity with AWS (S3 buckets) and modern data environments
- Exposure to AI tools (Claude, OpenAI) is a plus
- Experience working in Agile/Scrum environments (Jira, etc.)
- Understanding of conversion funnels, digital merchandising, and eCommerce optimization
- Experience with CMS platforms is a plus