Fortis Media - Senior Performance Marketing Specialist

Fortis Media specializes in performance marketing for complex and highly regulated industries. They are seeking a Senior Performance Marketing Specialist to take ownership of paid media strategy and execution across multiple client accounts, focusing on improving campaign performance and contributing to agency growth.

Responsibilities:

• Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels
• Build campaign structures, audience strategies, budget plans, and testing roadmaps
• Run and measure A/B tests to improve campaign performance and achieve campaign goals
• Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets
• Interpret campaign data into actionable insights, recommendations, and optimization plans
• Ensure accurate conversion tracking, campaign measurement, and forecasting processes
• Lead reporting and forecasting while turning performance data into clear next steps
• Advise on creative direction based on campaign performance, platform best practices, and business objectives
• Collaborate with the Digital Account Strategist to support client success and account growth
• Make proactive pivots to campaign strategy based on performance data, market trends, and expertise
• Participate in client meetings and support proposals or sales conversations
• Improve internal processes, SOPs, reporting systems, and workflows
• Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

Requirements:

• 5+ years of hands-on paid media experience, ideally within an agency environment
• Strong expertise with Meta Ads and TikTok Ads
• Knowledge of DSP and Programmatic Advertising
• Proven ability to plan, strategize, lead, and execute campaigns end-to-end
• Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with ad performance tracking tools such as Keitaro
• Proven experience with campaign cloaking
• Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies
• Strong analytical skills with the ability to turn data into actionable recommendations
• Experience working directly with clients and managing stakeholder relationships
• Ability to provide creative direction and collaborate effectively with designers and creative teams
• Experience making proactive campaign adjustments based on performance data
• Fluent English communication skills
• Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors
• Knowledge of purchasing and setting up advertising accounts when needed
• Ability to migrate campaigns and advertising accounts between business managers and platforms
• Experience with Google Ads
• Experience with Snapchat Ads
• Experience with Amazon Ads
• Knowledge or experience with Progressive Web Apps (PWA)