Keurig Dr Pepper Inc.Remote
Senior Marketing Manager– Away From Home (AFH)
United States of America
Full Time
4 hours ago
$131,000 - $150,000 USD
Visa Sponsor
Key skills
Marketing plans developmentB2B marketingB2C marketingTrade marketingShopper marketingCustomer marketingBudget managementMarketing analyticsPeople managementSales
About this role
Keurig Dr Pepper is a leading beverage company seeking a highly motivated Senior Marketing Manager for their Away From Home (AFH) team. This role focuses on developing and executing strategic marketing plans to support and grow Keurig brands in the out-of-home marketplace while managing relationships with customers and driving business initiatives.
Responsibilities:
- Develop and lead marketing plans & implementation of key marketing initiatives for select Away From Home customers, focusing on retention, demand generation, & new account acquisition
- Activate best in class B2B & B2C campaigns and POP installations that drive growth for KDP’s brewer and beverage innovation across diverse platforms including retail, ecom, digital and contract channels
- Partner with sales and commercialization to create robust selling stories based on insights that can unlock new opportunities and drive new business initiatives across the channel
- Collaborate closely with Sales, supporting them with/in customer presentations and events – including leading the planning for major industry shows
- Brief and lead external agencies and partners from planning to execution
- Analyze marketing program results and develop recommendations for improvement
- Leverage consumer and industry insights in all marketing efforts
- Build effective and productive relationships with customers and external partners
- Track and manage initiatives against a budget and execution timeline
- People management & development
Requirements:
- Bachelor's Degree in Marketing or Business with minimum 10 years of related work experience, preferably in a “Fortune 500” company or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industries
- Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and your customers
- Highly creative, self-motivated and analytical. Ability to manage multiple tasks simultaneously to meet deadlines in a complex environment
- A passion for story-telling and marketing to create compelling selling stories, and the ability to brief in other marketing creative as needed
- Travel: Domestic, up to 25%
- Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred
- People management experience preferred