Email Marketing Campaigns Manager [210755]

Skill is a company seeking an Email Marketing Campaigns Manager who is a Salesforce Marketing Cloud expert. The role involves executing B2B email marketing campaigns, optimizing performance through personalization, and collaborating with data teams and creative agencies.

Responsibilities:

• Build, test, and deploy static and complex, automated email campaigns within Salesforce Marketing Cloud (utilizing Email Studio, Automation Studio, and Journey Builder)
• Translate client requirements into scalable, executable SFMC workflows and multi-touch customer journeys
• Handle basic HTML/CSS editing and dynamic content scripting to ensure flawless rendering across all devices and email clients
• Own the campaign timeline from intake to deployment, ensuring proper documentation, compliance, and stakeholder updates
• Maintain rigorous QA processes to ensure 100% accuracy, data integrity, and compliance with anti-spam laws (CAN-SPAM/GDPR)
• Identify opportunities for automation, process improvement, and the integration of AI-driven insights to boost campaign ROI

Requirements:

• 3+ years of Project Management or Campaign Operations experience, with a proven track record of managing multiple marketing timelines successfully
• Hands-on technical experience with Salesforce Marketing Cloud (SFMC)
• Proficiency in HTML/CSS for email building and troubleshooting layout issues
• 3+ years in Direct Marketing Channels (Email preferred; SMS, Mobile Push, or Direct Mail a plus)
• Strong business communication skills and a meticulous eye for detail—you catch the typos and broken links everyone else misses
• Experience in the B2B marketing space or retail/commercial concepts
• Familiarity with project management tools like Jira, Workfront, MRM, or ProofHub
• Experience working with marketing databases, SQL, or AMPscript
• An analytical mindset with experience translating campaign data into business solutions