Senior Digital Marketing Manager

Talent Road LLC is seeking a Senior Digital Marketing Manager to lead and scale customer acquisition, conversion, and retention for their consumer subscription business. The role involves developing full-funnel growth strategies, managing paid social campaigns, and leveraging first-party data for improved targeting and performance.

Responsibilities:

• Develop and execute acquisition, conversion, and retention strategies across the customer lifecycle
• Identify and scale new growth opportunities across paid, owned, and partner channels
• Drive measurable improvements in customer acquisition and revenue growth
• Lead performance across Meta, Instagram, YouTube, and emerging paid social platforms
• Scale acquisition campaigns while improving conversion efficiency and ROI
• Partner with creative teams to develop high-performing ad concepts and messaging
• Leverage first-party customer data to improve targeting, segmentation, and campaign performance
• Build and activate audience segments using HubSpot Marketing Hub or similar platforms
• Develop lifecycle marketing programs that increase engagement, conversion, and retention
• Manage and expand affiliate, referral, and partnership channels
• Evaluate channel performance and optimize for profitable growth
• Own budget allocation, forecasting, CAC management, and performance reporting
• Evaluate attribution models, incrementality, and channel effectiveness
• Use data to identify opportunities and drive strategic decision-making

Requirements:

• 6–10+ years of experience in growth, performance, acquisition, or digital marketing
• Proven success scaling customer acquisition while improving conversion performance
• Strong experience managing paid social campaigns across Meta, Instagram, YouTube, and similar platforms
• Hands-on experience with HubSpot Marketing Hub or comparable marketing automation platforms
• Experience leveraging first-party data for audience segmentation and campaign optimization
• Strong understanding of attribution, customer acquisition cost (CAC), conversion metrics, and marketing performance measurement
• Experience managing agencies and external marketing partners
• Exceptional analytical, strategic, and problem-solving skills
• Subscription, membership, fintech, credit, financial services, or other regulated industries
• Affiliate marketing or partnership channel management
• Experience developing user-generated content (UGC) and conversion-focused creative strategies
• Exposure to lifecycle marketing, retention, and customer journey optimization