Digital Marketing Media Buyer & Planner

Insurance Marketing Hub is a growing digital marketing company focused on building high-performance lead programs for financial advisors. They are seeking a Digital Marketing Media Buyer & Planner to own campaign strategy, execution, budget management, testing, optimization, and data analysis to drive successful media campaigns.

Responsibilities:

• Plan, launch, and optimize paid media across Meta, Google Ads, YouTube, display, retargeting, and programmatic platforms
• Translate business goals into media strategies with smart audience targeting, budget allocation, and bidding approaches
• Own budget pacing, bid strategies, and allocation decisions across campaigns
• Maximize every dollar against defined KPIs —efficiency and lead quality both matter
• Run structured tests across audiences, creatives, placements, and landing pages
• Monitor campaign performance multiple times daily and make data-driven decisions to improve results
• Dig into CTR, CPC, CPL, ROAS, and conversion rates daily
• Surface insights that shape decisions — not just numbers on a slide
• Collaborate with internal teams to align media strategy, creative execution, tracking, and reporting

Requirements:

• 2–4+ years of hands-on paid media experience — Media buying, planning, paid search, or social campaign management in an agency or in-house setting
• Deep fluency in major ad platforms — Meta, Google Ads, Microsoft Ads, LinkedIn, and programmatic tools — inside and out, not just surface level
• Analytical mindset with a bias for action — You monitor campaigns multiple times daily because you want to know how they're performing, not because someone told you to
• Self-directed and dependable — On a small remote team, everyone pulls their weight. You manage your own time, hit deadlines, and flag problems early
• Curiosity about what's next — You keep up with platform updates, new ad products, and emerging trends because staying current is a competitive advantage