Director, Product Design

HighLevel is an AI-powered business operating system that supports agencies, entrepreneurs, and SMBs in building, automating, and scaling their operations. The Director of Product Design will lead the design strategy for key growth experiences, focusing on user onboarding, product activation, and retention flows while collaborating with cross-functional teams to enhance user experiences.

Responsibilities:

• Lead and mentor a team of designers focused on growth and lifecycle experiences
• Partner with Product and Engineering leadership to define strategy, priorities, and success metrics
• Translate business goals into clear user experience strategies and scalable design solutions
• Champion user-centered design while balancing speed, experimentation, and impact
• Establish and refine processes for design discovery, iteration, and delivery
• Use data, research, and experimentation to inform decisions and measure outcomes
• Advocate for design at the executive level and contribute to broader product leadership discussions

Requirements:

• 8+ years of experience in product design, with 3+ years in a design leadership role
• Proven experience designing B2B2C and/or SaaS products, ideally with complex workflows
• Strong background in growth, onboarding, activation, or lifecycle design
• Demonstrated ability to drive measurable outcomes (activation, retention, conversion, churn reduction)
• Experience leading and scaling high-performing design teams
• Strong product thinking and the ability to balance user needs with business goals
• Comfort working in fast-paced, ambiguous environments with cross-functional partners
• Excellent communication, storytelling, and stakeholder management skills
• Experience designing for agency platforms, CRM tools, or marketing technology
• Familiarity with experimentation frameworks and growth metrics
• Experience working in remote-first or distributed teams