Content Marketing Manager - Product

Duetto is a PE-backed SaaS business focused on the hospitality industry, seeking a Content Marketing Manager for their product team. The role involves creating engaging product-focused content that effectively communicates updates and features across various channels, with a strong emphasis on storytelling and social-first content.

Responsibilities:

• Own the creation of all product-focused marketing content — feature releases, product updates, roadmap moments, and milestone announcements
• Craft compelling narratives around product news that go beyond feature lists — finding the customer angle, the business impact, and the story worth telling
• Write and produce press releases, product launch communications, and update announcements in close collaboration with the Product Marketing Director and product teams
• Attend product team meetings and maintain a close pulse on everything in development — so nothing lands as a surprise and every release has a content plan behind it
• Think social-first on every piece of product content — asking not just “what are we saying” but “how does this look on LinkedIn, how does this work as a Reel, what’s the hook”
• Develop creative formats and content series that make product features feel exciting and relevant rather than functional and dry
• Experiment continuously with format, style, and angle — short-form video, carousels, text posts, behind-the-scenes, customer spotlights — finding what resonates and doing more of it
• Brief and direct video agencies and creative resources to bring your ideas to life — you don’t need to produce everything yourself, but you need to know exactly what you want and be able to brief it precisely
• Think beyond the standard UI screenshot walkthrough — find the story, the emotion, the moment that makes someone want to share it
• Think about differentiation in everything you make — we have a bold, distinctive brand and product content should reflect that. This isn’t about just doing what every other B2B SaaS company does with feature walkthroughs and talking-head videos. It’s about translating our unique brand identity into product stories told in a way that nobody else in our space would think to tell them
• Own the end-to-end production process for product content: concept, brief, production, review, publish
• Leverage Duetto’s AI-enabled content operations layer to produce product content at pace and scale — using the tools we’ve built to move faster without compromising quality
• Use AI to generate, iterate, and adapt content across formats and surfaces — treating it as a creative accelerator, not a shortcut
• Bring an AI-native mindset to everything you produce — always asking how automation, agentic workflows, and smart tooling can raise the ceiling on what one person can create
• Identify opportunities to activate customers as content creators — building programmes and moments that encourage authentic customer stories about the product
• Work with the customer marketing function to surface and amplify UGC across relevant channels
• Help build a library of customer voices and product proof points that the whole marketing team can draw from
• Ensure product content is adapted and optimised for every relevant surface — social, in-app, customer newsletters, website, sales enablement, partner comms
• Work closely with the broader content and growth teams to ensure product stories are integrated into campaigns and always-on content calendars
• Maintain a regular cadence of product content so there are no quiet periods — our product moves fast and our content should reflect that

Requirements:

• 3–5 years in a content marketing, product marketing, or brand content role — with a portfolio that shows genuine creative range
• Demonstrable experience creating product-focused content that goes beyond the obvious — formats, angles, and executions that stand out
• Experience briefing and managing external creative and video production resources
• Outstanding writer and storyteller — able to take complex product information and make it feel simple, relevant, and compelling
• Social-first thinker — you instinctively consider platform, format, and hook before you consider anything else
• Strong creative judgment — you know what good looks like, you can brief it clearly, and you can push back when the output isn't there yet
• Highly organised and self-directed — you'll be managing multiple product moments simultaneously and need to stay on top of timelines without being chased
• Comfortable working directly with product teams — asking the right questions, extracting the right information, and translating it into content without needing it handed to you on a plate
• You get how to attach product content to revenue
• You're a maker — your output is content, not decks
• You move fast and ship things — done and excellent beats perfect and late
• You have genuine curiosity about the product and the industry — you want to understand what you're creating content about, not just ship without domain knowledge
• You're comfortable with ambiguity and change — product roadmaps shift, priorities move, and you adapt without losing momentum
• You embrace AI as part of how you work — using it to move faster, not as a replacement for creative thinking
• Background in B2B SaaS preferred, but creative instinct and execution quality matter more than sector experience