Lead Web Developer & SEO/GEO Strategist

Trossen Robotics builds robotic platforms and tools for the Physical AI market. They are seeking a Lead Web Developer & SEO/GEO Strategist to architect and develop a modern web platform that supports product launches and enhances SEO and GEO strategies.

Responsibilities:

• Work directly with executive leadership to define website goals, structure, and priorities
• Help determine the optimal technology stack and CMS architecture
• Design scalable site architecture that can support future growth
• Develop navigation structures, content organization, and user journeys
• Translate business objectives into website functionality and requirements
• Create and refine website layouts in Figma
• Design page structures, content hierarchies, and conversion paths
• Collaborate with leadership on visual direction and customer experience
• Ensure consistency across product pages, documentation, resources, landing pages, and marketing content
• Balance aesthetics, usability, performance, and business goals
• Lead development of the website from concept through launch
• Build reusable page templates and CMS-driven content systems
• Implement responsive layouts and modern front-end experiences
• Integrate forms, analytics, marketing tools, media, and content systems
• Ensure the site is fast, maintainable, scalable, and easy for internal teams to update
• Architect the website with SEO best practices built into the foundation
• Develop content structures that support search visibility and authority building
• Understand and implement GEO strategies that improve visibility within AI-powered search and answer engines
• Work with external SEO and GEO specialists when needed
• Help guide content strategy, schema implementation, internal linking, metadata, technical SEO, and AI discoverability
• Monitor and improve organic search performance over time
• Drive the website project from planning through launch
• Manage priorities, milestones, and execution timelines
• Coordinate with internal stakeholders and outside vendors
• Identify blockers and propose solutions
• Keep leadership informed of progress, tradeoffs, and recommendations
• Publishing new content, landing pages, and product launches
• Maintaining technical performance and user experience
• Supporting marketing and lead-generation initiatives
• Improving SEO and GEO performance
• Expanding website functionality as company needs evolve