Manager, Business Marketing (SMC)

Snap Inc. is a technology company focused on improving communication through innovative products like Snapchat and AR solutions. They are seeking a B2B Marketing Manager to develop and execute marketing strategies for small and medium-sized businesses, collaborating with various teams to drive business growth and enhance Snap's advertising presence.

Responsibilities:

• Lead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business
• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events
• Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact
• Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions
• Create compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns
• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership
• Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region
• Be part of the global SMC leadership team to grow the advertising business in region
• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals