Growth Marketing Manager

Pavago is seeking a Growth Marketing Manager to lead content, SEO, and organic growth initiatives in a remote environment. The role involves planning and executing marketing strategies while leveraging AI tools to enhance efficiency and effectiveness across various marketing channels.

Responsibilities:

• Plan and execute organic growth strategies across Instagram, Facebook, LinkedIn, and X (Twitter)
• Create and manage marketing content (blogs, PR content, social media assets)
• Use AI tools (ChatGPT, Jasper, Copy.ai) for content ideation, copywriting, and repurposing
• Collaborate with designers using tools like Canva to produce engaging visuals
• Repurpose long-form content into multiple formats to maximize reach
• Schedule and publish content using Buffer or Hootsuite
• Track engagement and optimize content based on performance data
• Develop and execute SEO and keyword strategies to drive organic traffic
• Manage backlink strategies to improve domain authority and rankings
• Perform competitor analysis and SEO audits using tools like Ahrefs and SEMrush
• Collaborate with developers and content teams to improve search visibility
• Use tools like Surfer SEO and Google Search Console to optimize performance
• Oversee website projects using ASTRO and headless WordPress
• Coordinate with developers to support landing pages, campaigns, and content publishing
• Maintain and optimize website content and performance
• Manage and improve marketing reports and performance tracking
• Support campaigns across email marketing, Google Ads, and revenue operations
• Track performance using HubSpot, Google Analytics, and reporting tools
• Coordinate execution across teams using tools like Slack and Asana
• Ensure campaigns are properly tracked, measured, and optimized
• Use AI tools to accelerate content creation, research, and campaign execution
• Integrate AI into workflows to improve speed and efficiency
• Continuously test and adopt new AI tools to improve performance

Requirements:

• Experience in social media management and organic growth strategies
• Strong experience in content creation and content management (blogs, assets, digital content)
• Experience coordinating across marketing, design, and development teams
• Proven ability to integrate AI tools into marketing workflows
• Familiarity with AI tools such as ChatGPT, Claude, or Jasper AI
• Experience with: Social media tools (Buffer, Hootsuite)
• Experience with: Design tools (Canva)
• Experience with: Marketing platforms (HubSpot, Google Analytics, Google Ads)
• Strong organizational and execution skills in a remote environment
• Experience with SEO tools (Ahrefs, SEMrush, Surfer SEO)
• Experience working with headless CMS or modern web frameworks (ASTRO, WordPress)
• Background in growth marketing or organic acquisition strategies