HCP Marketing Manager

Net2Source (N2S) is seeking a Senior Manager, Marketing (Media Strategist) to lead paid media efforts for consumers and healthcare professionals. This role involves collaborating with media agencies to develop and implement media strategies, managing budgets, and ensuring compliance with marketing guidelines.

Responsibilities:

• Collaborate with the media agency to lead the development of outstanding consumer and HCP media strategies
• Participate in the annual brand planning process, including the development of media objectives, channel strategy, channel mix, and measurement plan
• Continuously challenge the status quo and strive for improved plan performance
• Ensure the consistent application of media return on investment, historical performance, and consumption insights across touchpoints and channels to drive revenue growth
• Lead and influence decision-making cross-functionally by developing data-driven media strategies that lead to positive customer experiences
• Prepare and present recommendations
• Effectively manage media agency relationships
• Establish clear expectations (both ways) for the client-agency partnership
• Build relationships with agency leads to deliver customer-oriented strategy and tactics
• Develop action plans as needed based on regular partnership evaluations
• Track and manage the budget across all channels, including reconciliation
• Provide updates to brand teams and offer recommendations for trade-offs as necessary
• Ensure compliance with all consumer and HCP marketing guidelines, good promotional practices, privacy policies, and other applicable policies and procedures

Requirements:

• Senior professional with 5+ years of experience
• Bachelor's degree in Communications, Marketing, Media, Business, or a similar field
• Proven experience leading cross-functional teams to deliver results
• Expertise across multiple media channels, with both offline and online planning experience, including strong knowledge of Planning Tools, Media Measurement, and Media Mix Modeling
• Highly communicative and adept at navigating complex, layered organizations to get things done
• Self-directed with strong decision-making, project management, budget management, and prioritization skills
• Record of influencing stakeholders at levels above them and outside of their functional area, with a service-oriented mentality
• Comfortable with change and ambiguity, and capable of resolving problems efficiently
• Strong critical thinking, analytical, and problem-solving skills
• Proven ability to work effectively in a dynamic and constantly evolving environment
• Ability to work respectfully and effectively with a diverse group of people
• Excellent verbal and written communication skills, with a keen attention to detail