Event Marketing Manager

MCIM is a leading provider of solutions for data center operators, focused on enhancing operational efficiency through a comprehensive platform. The Events Marketing Manager will be responsible for planning and executing MCIM's presence at various industry events, developing marketing strategies to maximize event impact, and collaborating with cross-functional teams to drive pipeline growth.

Responsibilities:

• Own end-to-end planning and execution of MCIM's trade show and conference calendar, including events like DICE, Datacloud, AFCOM, and similar industry gatherings
• Develop pre-event, on-site, and post-event marketing plans that drive booth traffic, meeting volume, and qualified pipeline
• Manage event logistics including registration, booth design and setup, shipping, hotel blocks, travel coordination, and on-site staffing schedules
• Partner with Sales and BDRs to build prospect outreach strategies around key events, including targeted pre-show campaigns and post-show follow-up sequences
• Plan and execute hosted customer events such as advisory board dinners, regional roundtables, and executive briefings
• Coordinate speaker submissions, presentation materials, and thought leadership opportunities at target conferences
• Track and report on event ROI, including cost-per-meeting, pipeline generated, and influenced revenue, to inform future investment decisions
• Collaborate with Demand Gen and Content teams to align event themes with broader campaign messaging and ABM plays
• Manage relationships with event organizers, venue contacts, vendors, and sponsor
• Provide budget input and manage event spend against approved allocations, flagging risks and opportunities proactively

Requirements:

• 3-5 years of experience in events marketing, field marketing, or a closely related role, preferably in B2B SaaS or enterprise technology
• Proven track record of managing trade shows and conferences from planning through post-event analysis
• Strong project management skills with the ability to juggle multiple events, timelines, and stakeholders simultaneously
• Experience building pre- and post-event marketing campaigns that connect to pipeline goals
• Excellent communication and coordination skills across cross-functional teams, including Sales, Marketing, and Executive leadership
• Comfortable with hands-on logistics: you've packed a booth, managed a shipping manifest, and solved problems on a show floor
• Experience with event and marketing technology platforms (e.g., Salesforce, marketing automation tools, event registration platforms)
• Budget management experience with a track record of maximizing ROI on event investments
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Familiarity with the data center industry, critical infrastructure, or adjacent enterprise verticals
• Experience with ABM-focused event strategies and account-based field marketing
• Exposure to hosted executive events (dinners, roundtables, customer advisory boards)