Senior Manager, Field Marketing

Role Overview

• Lead Regional and Local Market Activation
• Translate national brand strategy into regional and local market programs including Heinz Verified expansion
• Adapt brand extensions and partnership initiatives into locally relevant activations
• Identify opportunities to activate against real-time and cultural moments in market
• Serve as the local market expert for the assigned region
• Provide local learnings and recommendations to strengthen future activations and partnership efforts
• Lead execution of brand extensions and partnership activations across the assigned region
• Develop and strengthen relationships with customers and operators
• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
• Monitor quality of execution and address issues quickly

Requirements

• Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred
• 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles
• Foodservice experience preferred
• Strong ability to influence and build credibility at all levels, internally and externally
• Creative mindset with the ability to develop impactful marketing integrations
• Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives
• Excellent communication and collaboration skills
• Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities
• Must be able to prioritize with impact
• Strong problem-solving and analytical skills
• Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
• Must be willing and able to travel up to 50 % for business

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare
• Protection and saving for the future
• Plans tailored to meet you and your family’s needs
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
• Physical
• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability