GLOBAL DATA SCIENTIST - MARKETING MEASUREMENT AND OPTIMIZATION (Remote)

McCormick & Company is a leader in herbs, spices, seasonings, and condiments, and they are seeking a Global Data Scientist specializing in Marketing Measurement and Optimization. This role will focus on leading projects that enhance the understanding of marketing effectiveness through data science expertise and predictive modeling.

Responsibilities:

• Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing)
• Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform
• Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick
• Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities
• Develop training content that enables business partners to use marketing optimization capabilities more effectively

Requirements:

• Bachelor's degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
• 4+ years' experience in data science, with media analytics exposure a plus
• Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
• Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
• Demonstrated ability to connect the dots between complex data/analytics and business understanding
• Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
• Expertise in SQL and Python coding
• Demonstrated experience with building data models, machine learning & AI
• Comfortable working with structured and unstructured data sources, e.g. syndicated data
• Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles
• Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity
• Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily
• Ability to synthesize analytic learnings and translate into compelling stories for a business audience
• Effective at building collaborative, cross functional and cross-geography partnerships
• Excellent written communication and presentation skills
• Ability to travel internationally, as needed (0-5%)
• Strong personal leadership, including attention to detail, quality of work and bias toward action
• CPG or Food/Bev experience
• Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space