Principal Product Designer

Boldin is a company focused on helping individuals build comprehensive financial plans, having recently raised over $20M and experiencing significant growth. They are seeking a Principal Product Designer to enhance user interactions with financial decision-making through effective design and collaboration with various teams.

Responsibilities:

• Own design end to end: Partner with product and engineering teams to Identify and define key problems, explore solutions, and ship work that moves key metrics — from kickoff through launch and iteration
• Align using AI: Use Claude to interrogate ideas, surface risks and edge cases, and build the product plans that align your team on direction before design starts
• Translate complexity into clarity: Use data, testing, and research to turn complex features, models, and financial scenarios that are both informationally rich and easy to navigate
• Build to validate: Use Cursor and Claude Code to build prototypes and iterate on flows that validate ideas quickly — while pushing past generic AI output to keep interactions intuitive and the UI polished
• Figma as documentation: Translate validated concepts into Figma as the source-of-truth for full state coverage, system alignment, and dev readiness
• Balance simplicity & depth: Understand what less technical users and power users each need from the product, and make deliberate calls about where to optimize, where to layer, and where to diverge
• Raise the bar: Contribute patterns, prompts, and crits that elevate Boldin’s design craft and maturity

Requirements:

• 7+ years of product design experience, with meaningful work on complex products — ideally in fintech, financial planning, analytics, healthcare, or other systems-heavy domains
• A portfolio that shows strong product thinking, interaction design, and craft, including 0→1 work that shipped to users
• Active use of AI in your design workflow — from ideation and exploration to designing and building functional prototypes
• Comfortable turning OKRs into product plans through research, exploring ideas, defining success metrics and adjusting based on results
• Must be able to work US office hours, with overlap across ET and PT