Strategic Marketing Lead, Accounting Firms

Pilot.com is a company that provides small businesses with dedicated finance experts and has developed an AI operating system called Meridian for accounting firms. They are seeking a Strategic Marketing Lead to define and execute strategies that drive demand and pipeline for mid-market accounting firms, focusing on messaging and collaboration with sales teams.

Responsibilities:

• Segment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands
• Pipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract
• Messaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day