Sr. Director, Performance Marketing / Paid AEO

Graphite is a technology-enabled growth agency that helps fast-growing companies unlock sustainable revenue through content, SEO, and AEO. They are seeking a senior leader to establish and grow their Paid AEO practice, focusing on innovative paid media channels such as ChatGPT Ads, Reddit Ads, and YouTube Ads.

Responsibilities:

• Stand up and own Graphite's Paid AEO practice, starting with ChatGPT Ads, Reddit Ads, and YouTube Ads
• Expand the practice into the broader paid landscape, building out our offering for paid search, paid social, and affiliates
• Cross-sell Paid AEO into our existing client base and help win new business on the strength of it
• Build, hire, and lead the paid team as the practice scales
• Partner directly with our leadership to shape the strategy and positioning of the function
• Present strategy, insights, and results to client executives, and bring the case studies that make the pitch land

Requirements:

• 8+ years leading paid media (paid search, paid social, or programmatic) at scale, in-house or at a top agency, with results you can point to
• A track record of building, not just optimizing. You've stood up a channel, function, or team from scratch
• Senior executive presence. You can win large accounts and keep them
• A bias to ship and comfort with ambiguity. Paid AEO is brand new and there's no playbook yet
• Strong data fluency and command of growth marketing tools (Google Analytics, Google Ads, SEMRush, Ahrefs, etc)