Senior Manager - Spend Engagement Marketing

American Express Global Commercial Services is the leading payments provider for businesses and corporations of all sizes. The Senior Manager, Spend Engagement Marketing will establish and execute the engagement strategy for key spend-enabling products, partnering with various teams to drive meaningful business outcomes.

Responsibilities:

• Own the end-to-end Spend Engagement strategy across key spend-enabling products and features, identifying customer needs, friction points, and growth opportunities to drive engagement and incremental spend
• Evaluate customer journeys and market opportunities to identify white-space opportunities and strategic initiatives that improve customer experience and business performance
• Develop and execute customer engagement strategies across the lifecycle, leveraging data, customer insights, and business objectives to drive measurable outcomes
• Lead a robust test-and-learn agenda focused on optimizing targeting, messaging, channel strategy, and customer experiences to improve engagement and spend behaviors
• Design and implement measurement frameworks for new and existing initiatives, establishing KPIs, success metrics, testing methodologies, and reporting structures that connect marketing activity to business results
• Partner closely with Analytics and Risk teams to translate data into actionable insights, assess performance, and identify opportunities for optimization and growth
• Collaborate with Product, Risk, and Analytics partners to size opportunities, prioritize investments, and develop customer-centric solutions that align with enterprise objectives
• Develop and deploy innovative customer communications that drive awareness, engagement, and action across channels including Email, MYCA, Mobile, and emerging digital experiences
• Partner with Marketing Strategy & Planning to identify research needs, customer insights opportunities, and next-generation value propositions and claims
• Balance multiple priorities and competing business needs while aligning recommendations and resource allocation to broader enterprise goals and strategic priorities
• Prepare and deliver executive-ready recommendations, business cases, and performance updates to senior leadership, clearly articulating strategic rationale, business impact, and future opportunities
• Lead and develop one direct report while fostering a collaborative, inclusive, and growth-oriented team culture