Social Media & Influencer Marketing Specialist [Remote - Bulgaria]

SmartBuyGlasses Optical Group is the world’s leading designer eyewear e-retailer, with operations across multiple continents. They are seeking a hands-on, creator-minded Social Media & Influencer Marketing Specialist to develop and implement organic social media strategies, manage influencer programs, and enhance brand visibility across various platforms.

Responsibilities:

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement
• Manage content creation, curation and copywriting for daily posts. Apply basic design skills through Adobe and/or Canva
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. Manage any outsourced help with channel management
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers
• Produce content for paid social campaigns (Meta, TikTok) in partnership with our performance team, helping grow paid content creation in-house
• Monitor performance analytics and competitive benchmarking regularly. Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community
• Brainstorm new, creative approaches to influencer campaigns
• Create impactful influencer campaigns. Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting

Requirements:

• 3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
• Alignment with our company's 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You ship daily, test fast, kill what doesn't work, and don't wait for permission
• Proven track record growing branded social channels at scale (named examples, specific outcomes)
• Experience creating content for paid social campaigns (Meta, TikTok). We want to scale paid content production in-house
• Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure rules
• Solid understanding of social and content performance metrics (and what's vanity vs commercial)
• Strong written and verbal English. Creative copy instinct
• Experience with Canva, Adobe, CapCut or basic video editing tools
• Storyteller by nature. You think in hooks, formats, and emotional triggers
• Collaborative but able to ship independently in a fast-paced, deadline-driven environment
• Background in luxury, fashion, beauty, or eyewear consumer brands
• Experience working in a global, multi-market e-commerce environment
• Track record growing TikTok and short-form video specifically
• Running paid social campaigns (Meta, TikTok)