Director, Experiential Marketing & Growth

Bovitz, Inc. is a consumer engagement agency that creates integrated solutions to connect brands with consumers. The Director, Experiential Marketing & Growth is a senior leadership role focused on leading experiential marketing strategies, managing client relationships, and driving business growth through innovative brand activations.

Responsibilities:

• Own and grow a dedicated experiential business unit or book of business within the agency
• Build a portfolio of experiential and integrated marketing clients, with a focus on Fortune 500 and enterprise brands
• Partner with agency leadership to define growth priorities, target categories, client opportunities, and the experiential offering
• Help shape how the agency talks about, sells, and delivers experiential marketing
• Build a sustainable business unit that balances revenue growth, creative quality, client satisfaction, and margin performance
• Lead the planning and execution of experiential programs, including brand activations, pop-ups, events, tours, launches, sponsorship activations, influencer-led experiences, and immersive consumer experiences
• Partner with creative, production, strategy, social, and influencer teams to shape activation concepts, experience flows, engagement mechanics, and campaign extensions
• Ensure ideas are strategically relevant, creatively compelling, operationally feasible, and financially realistic
• Help clients and internal teams understand what is possible within the realities of budget, timeline, venue, staffing, vendors, and production
• Help create integrated programs that connect live experiences with digital reach, creator amplification, content capture, brand storytelling, and cultural relevance
• Serve as a senior experiential voice inside the agency
• Lead ideation and brainstorming for experiential programs, brand activations, pop-ups, events, tours, launches, cultural moments, sponsorship activations, and immersive experiences
• Translate client business challenges into experiential strategies and activation platforms
• Develop experience concepts, consumer journeys, engagement mechanics, live/digital extensions, and campaign narratives
• Bring fresh thinking around culture, consumer behavior, brand experience, participation, community, social amplification, and measurable impact
• Help ensure the agency’s experiential work feels modern, relevant, creative, and strategically grounded
• Stay current on trends in experiential marketing, live events, brand experience, social/influencer amplification, emerging platforms, creator culture, and cultural partnerships
• Pursue new client opportunities, expand existing relationships, and create repeatable revenue streams
• Own the commercial health of the book, including revenue forecasting, margin awareness, pipeline management, and growth planning
• Build and maintain senior-level relationships and oversight with brand, experiential, partnerships, sponsorship, social, influencer, content, and integrated marketing leaders
• Serve as a trusted advisor to clients on experiential strategy, brand activation, consumer engagement, and integrated campaign opportunities
• Understand client business goals, planning cycles, budgets, decision-making structures, and brand priorities
• Create long-term client value beyond one-off activations
• Lead or co-lead capabilities meetings, pitches, RFP responses, and proposal presentations for the experiential unit
• Shape the strategic and creative direction of experiential opportunities
• Partner with creative, strategy, production, social, influencer, branding, and account teams to develop compelling, executable ideas
• Ensure proposals are creatively compelling, strategically sound, operationally realistic, and financially viable
• Help the agency win work by bringing both client credibility and strong experiential thinking
• Partner with production, creative, and strategy teams to ensure delivery aligns with client expectation
• Help resolve client issues, scope challenges, budget concerns, and strategic questions
• Protect the quality of the work, the health of the client relationship, and the profitability of the engagement

Requirements:

• 10–15+ years of experience in experiential marketing, brand experience, integrated marketing, agency leadership, client growth, or senior account leadership
• Deep experiential marketing expertise, including brand activations, live events, pop-ups, tours, launches, sponsorship activations, cultural moments, and immersive consumer experiences
• Proven ability to generate, grow, and manage a meaningful book of business
• Strong network of Fortune 500 or enterprise brand contacts, especially among experiential, brand, partnerships, sponsorship, social/influencer, or integrated marketing decision-makers
• Demonstrated success creating, pitching, and closing experiential or integrated marketing opportunities
• Strong ideation and strategic thinking skills; able to lead brainstorming and shape compelling experiential concepts
• Ability to serve as a senior thought partner to clients and internal teams
• Strong understanding of agency economics, including gross revenue, gross margin, scopes, pricing, staffing, production costs, and profitability
• Experience staying involved after the sale to support delivery, client satisfaction, retention, and account expansion
• Excellent presentation, communication, negotiation, and relationship-management skills
• Ability to collaborate effectively with creative, production, strategy, social, influencer, branding, finance, and agency leadership teams
• Entrepreneurial, commercially minded, creative, and execution aware
• Existing senior relationships with Fortune 500 marketers across categories such as CPG, beauty, fashion, retail, entertainment, sports, technology, food and beverage, automotive, financial services, travel, hospitality, health/wellness, or lifestyle brands
• Experience managing experiential or integrated programs with six-figure to seven-figure budgets
• Proven ability to build or lead a practice area, business unit, client portfolio, or vertical
• Experience with social, influencer, content, creator, PR, branding, or digital extensions of experiential programs
• Strong category POV and ability to bring trends, insights, and market intelligence into client conversations
• Familiarity with CRM tools, pipeline reporting, revenue forecasting, and account planning
• Success managing or mentoring account, strategy, growth, or delivery teams