Content Marketing Lead

Scratch Financial is a late stage venture-backed financial technology business focused on transforming veterinary care payments. They are seeking a Content Marketing Lead to drive the content strategy and execution across marketing and sales, ensuring impactful engagement with independent veterinary practices.

Responsibilities:

• Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model
• Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources
• Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more
• Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more
• Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time
• Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more
• Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach
• Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more
• Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more

Requirements:

• 5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTech
• Proven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenue
• A portfolio demonstrating range across marketing content, sales collateral, and email copy
• Deep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiences
• Proven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant content
• Experience with HubSpot or a comparable marketing automation platform
• Proficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assets
• Experience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible content
• Ability to manage multiple concurrent projects and meet deadlines in a fast-moving environment
• Direct experience producing content for the veterinary or animal health industry strongly preferred