Miro is a visual workspace for innovation that enables distributed teams to build the next big thing. The Head of Scaled Demand will create and operate a scaled demand engine focused on converting high-intent users, optimizing engagement through both inbound and outbound strategies with an emphasis on AI integration.

Responsibilities:

Build and launch a scaled demand engine focused on conversion, not top-of-funnel
Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
Work directly with SMB reps to drive high-velocity conversion
Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
Define and implement attribution and incrementality frameworks from day one
Build dashboards that clearly show impact vs existing channels
Rapidly test, iterate, and improve performance based on real conversion data

Head of Scaled Demand

Key skills

About this role

Responsibilities: