Miro is a visual workspace for innovation that enables distributed teams to build the next big thing. The Head of Scaled Demand will create and operate a scaled demand engine focused on converting high-intent users, optimizing engagement through both inbound and outbound strategies with an emphasis on AI integration.
Responsibilities:
- Build and launch a scaled demand engine focused on conversion, not top-of-funnel
- Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
- Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
- Work directly with SMB reps to drive high-velocity conversion
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
- Define and implement attribution and incrementality frameworks from day one
- Build dashboards that clearly show impact vs existing channels
- Rapidly test, iterate, and improve performance based on real conversion data