Daxko builds software that powers fitness, wellness, and community organizations. They are seeking a Video Producer to create engaging video content for social media, paid campaigns, and their website, showcasing the value of Daxko's solutions.
Responsibilities:
- Format Selection — Assess project requirements, platform constraints, and audience behavior to determine the right video format, length, and editing approach
- Video Production — Create engaging, informative videos for social media, paid campaigns, and website use. Execute production from concept through final delivery, selecting the most efficient tools and workflows for each project type
- Graphic Design & Animation — Design infographics and moving iconography that enhance video storytelling
- Content Strategy Collaboration — Work across the marketing team to develop video strategies that support our business goals. Video content is a mix of short-form (social clips, TikTok, Reels, YouTube Shorts), testimonials, product demos, webinar clips, and animated explainers based on content and campaign goals, plus platform requirements
- AI & Automation — Use AI tools and emerging technologies to streamline production workflows and scale content output. Select the right tool for each task based on project needs
- Quality & Brand Compliance — Ensure all video content meets Daxko brand guidelines and quality standards
- Performance Analysis — Track video performance metrics by format and platform. Recommend improvements for future content based on what resonates with audiences
- Project Management — Manage video production from concept through delivery. Handle multiple projects simultaneously and meet deadlines
Requirements:
- Ability to evaluate project briefs, campaign objectives, and platform requirements to determine the optimal video format, length, and tool for each situation
- Strong storytelling ability and verbal communication skills
- Understanding of how different video formats perform across platforms (YouTube, TikTok, Instagram Reels, LinkedIn, Twitter, web, etc.)
- Ability to balance creativity with efficiency, using technology to streamline workflows
- 3–5 years creating video content for social media, websites, and paid advertising (agency or corporate environment preferred)
- Demonstrated ability to work with video editing software, design tools, and emerging AI technologies
- Examples of AI technology use in creative work (required)
- Track record of making strategic format/editing decisions that improved campaign performance
- Proficiency with: Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), Canva
- Familiarity with content creation and AI tools (e.g., Goldcast Content Lab, Riverside, 11 Labs)
- Ability to select the right tool for each production task, not just default to the same workflow every time
- Skill in creating visually appealing and conceptually strong videos
- Ability to adapt creative approach based on platform constraints and audience expectations
- Strong verbal and written communication skills
- Excellent attention to detail; strong focus on quality and brand compliance
- Capability to manage multiple projects and deliver on tight deadlines
- Ability to take direction and iterate quickly based on feedback
- Comfort with ambiguity—can make smart decisions with incomplete information
- Bachelor's degree in Film, Communications, Graphic Design, Marketing, or a related field