Regional Growth Marketing Manager

Novidea is an insurance technology company that provides a data-driven software platform for insurance brokers and agencies. They are seeking a Regional Growth Marketing Manager to drive pipeline growth and market expansion across North America and APAC, executing regional marketing programs and collaborating with various teams to achieve business objectives.

Responsibilities:

• Own and execute regional marketing programs designed to generate pipeline, accelerate opportunities, and support strategic revenue growth
• Plan and manage regional events, conferences, executive roundtables, webinars, and field marketing initiatives, with clear ROI and pipeline contribution objectives
• Execute localized marketing campaigns across digital, social media, PR, and industry channels
• Build and strengthen Novidea’s market presence and profile across regional insurance and Insurtech communities
• Own regional marketing contribution targets through focused demand generation and account engagement initiatives
• Partner closely with Sales Leadership and SDR teams to align marketing activity with strategic target accounts, pipeline priorities, and regional growth plans
• Collaborate with Global Marketing and Product Marketing teams to localize messaging, campaigns, product positioning, and content for regional markets
• Track and report on campaign performance, pipeline contribution, conversion metrics, and event ROI, providing recommendations for continuous optimization
• Support customer advocacy, reference programs, and strategic customer engagement initiatives within the region
• Execute account-based marketing (ABM) programs aligned to enterprise sales motions
• Build relationships with key industry associations, partners, media contacts, and event organizations across the insurance market
• Maintain strong alignment with global brand standards and go-to-market priorities

Requirements:

• 5+ years of experience in B2B marketing, field marketing, growth marketing, or regional marketing roles within SaaS, technology, or Insurtech environments
• Experience executing integrated marketing campaigns across digital, field, and account-based marketing channels
• Experience supporting enterprise or complex B2B sales environments
• Strong understanding of pipeline generation, marketing attribution, and campaign ROI measurement
• Ability to engage confidently with senior commercial stakeholders and external industry audiences
• Experience working within fast-growth or scale-up organizations is highly advantageous
• Experience within SaaS, technology, and/or Insurtech organizations is strongly preferred