Field Marketing Manager

ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. In this role, you will be responsible for developing and executing field marketing strategies, managing events and trade shows, and overseeing webinars to enhance ESO's engagement with EMS, fire, and healthcare professionals.

Responsibilities:

• Develop and execute regional field marketing plans aligned to Sales territories and revenue goals
• Partner with regional sales leaders to identify and prioritize markets, segments, and tactics that drive pipeline
• Track and report on field marketing ROI, pipeline contribution, and campaign performance against defined KPIs
• Maintain and manage the field marketing budget, ensuring spend is optimized and accounted for
• Own end-to-end planning and execution of ESO's participation in national and regional industry conferences, trade shows, and sponsored events
• Manage event logistics including venue selection, booth design and build, staffing, vendor relationships, shipping, and on-site coordination
• Develop compelling event experiences and activations that drive booth traffic, generate leads, and reinforce ESO's brand positioning
• Coordinate pre-event promotion, on-site engagement tactics, and post-event follow-up in collaboration with Sales and Demand Generation
• Maintain a master events calendar and evaluate new event opportunities based on strategic fit and expected return
• Build and manage ESO's webinar program, from strategy and content planning through promotion, production, and post-event nurture
• Partner with Product Marketing and subject matter experts to develop compelling webinar topics that address the needs of EMS and healthcare audiences
• Manage webinar platforms, registration pages, and audience engagement tools to ensure seamless attendee experience
• Analyze webinar performance data and continuously optimize for registrant conversion, attendance rates, and pipeline impact
• Repurpose webinar content across other marketing channels including email, social, and the ESO content library

Requirements:

• 3+ years of B2B marketing experience, with at least 3 years focused on field marketing, event management, or demand generation
• Demonstrated experience managing trade shows and corporate events from planning through post-event reporting
• Hands-on experience building and running webinar programs using platforms such as ON24, Zoom Webinars, or similar
• Strong project management skills with the ability to juggle multiple programs simultaneously and meet deadlines
• Excellent written and verbal communication skills; comfort presenting to internal stakeholders and external audiences
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Data-driven mindset with experience tracking, measuring, and reporting on marketing program performance
• Ability to travel approximately 25–35% of the time for events and field activities