Alkami Technology is a digital sales and service platform provider for U.S. banks and credit unions. The Strategic Product Marketing Manager will lead complex product marketing initiatives, owning the go-to-market strategy for major product launches and collaborating closely with various stakeholders to drive growth and ensure cohesive product narratives.
Responsibilities:
- Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
- Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
- Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
- Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
- Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
- Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
- Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
- Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
- Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
- Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
- Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey
- Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions
- Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability
- Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations
- Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams
- Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams
Requirements:
- Advanced product positioning and messaging strategy for SaaS platforms
- End-to-end go-to-market planning and cross-functional launch leadership
- Deep market research, customer insight generation, and competitive intelligence
- Ability to translate complex technical capabilities into strategic market narratives
- Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
- Data-driven decision making using product adoption, pipeline, and market signals
- Sales enablement strategy including competitive positioning and value storytelling
- Project leadership skills managing complex initiatives across multiple stakeholders
- Experience in fintech, digital banking, or financial technology markets
- Experience influencing product roadmap decisions through market insights
- Background supporting platform ecosystems, partnerships, or integrations
- Experience working in high-growth SaaS or scaling technology companies
- MBA or advanced degree in a related discipline
- Experience building repeatable product marketing frameworks or launch processes