Sr. Product Marketing Manager

Alkami Technology is a digital sales and service platform provider for U.S. banks and credit unions. The Strategic Product Marketing Manager will lead complex product marketing initiatives, owning the go-to-market strategy for major product launches and collaborating closely with various stakeholders to drive growth and ensure cohesive product narratives.

Responsibilities:

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
• Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
• Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
• Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
• Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
• Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
• Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
• Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
• Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
• Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
• Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey
• Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions
• Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability
• Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations
• Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams
• Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams

Requirements:

• Advanced product positioning and messaging strategy for SaaS platforms
• End-to-end go-to-market planning and cross-functional launch leadership
• Deep market research, customer insight generation, and competitive intelligence
• Ability to translate complex technical capabilities into strategic market narratives
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
• Data-driven decision making using product adoption, pipeline, and market signals
• Sales enablement strategy including competitive positioning and value storytelling
• Project leadership skills managing complex initiatives across multiple stakeholders
• Experience in fintech, digital banking, or financial technology markets
• Experience influencing product roadmap decisions through market insights
• Background supporting platform ecosystems, partnerships, or integrations
• Experience working in high-growth SaaS or scaling technology companies
• MBA or advanced degree in a related discipline
• Experience building repeatable product marketing frameworks or launch processes