Product Marketing Director, Health Care & Benefits Administration - RPA

Gallagher is a company dedicated to helping clients manage risk with confidence. They are seeking a Director of Product Marketing to lead and execute product marketing strategies for health care and benefits administration offerings, ensuring clear messaging and compliance while managing a cross-disciplinary marketing team.

Responsibilities:

• Strengthen product marketing execution across our client health care and benefits offerings
• Ensure consistent, compliant, and audience‑appropriate positioning and messaging
• Improve internal understanding and adoption of product positioning across teams
• Guide digital marketing and content execution in support of product strategy
• Develop and coach a high‑performing, cross‑functional marketing team
• Improve marketing effectiveness through insight, measurement, and iteration
• Execute product positioning and messaging for assigned health care and benefits administration offerings
• Translate complex health care, benefits, and regulatory concepts into clear, human‑centered value propositions
• Lead strategic development & execution of go‑to‑market plans for products, enhancements, and initiatives
• Coordinate product launches across digital, content, and external touchpoints
• Ensure consistency, clarity, and compliance across all product‑related messaging and storytelling
• Ensure cross‑functional teams clearly understand product positioning, value propositions, and intended use cases
• Develop and deliver practical internal education, including positioning summaries, frameworks, and reference materials
• Lead internal walkthroughs and refreshers as products evolve or new initiatives launch
• Reinforce consistent product messaging with Sales, Client Services, Product, and Marketing teams
• Identify and address gaps or inconsistencies in how products are described internally
• Lead and develop a small cross‑disciplinary team currently consisting of a Digital Marketing & Communications Specialist and a Copywriter
• Act as a player–coach, contributing directly to messaging, launch execution, and campaign development
• Guide digital marketing execution to ensure effective deployment across owned, earned, and internal channels
• Collaborate cross‑functionally to support aligned execution and decision‑making
• Track and assess marketing performance, using data and feedback to improve effectiveness and ROI
• Other duties as assigned

Requirements:

• 6–8 years of product marketing experience, with direct experience in health care or benefits administration required
• Prior people leadership experience, including managing digital marketers and/or writers
• Demonstrated success guiding product marketing execution through digital and content teams
• Experience collaborating cross‑functionally with Product, Business Development, Client and Member Services, and Marketing teams
• Strong written and verbal communication skills; comfortable presenting to internal stakeholders
• Analytical mindset with the ability to evaluate and improve marketing performance
• Microsoft Office and project management tools (e.g., Project, Basecamp)
• CRM and collaboration platforms such as Salesforce and Microsoft Teams
• Marketing automation and analytics tools (e.g., Marketo, Pardot, Google Analytics)
• Fluency in health care and benefits administration environments
• Ability to lead cross‑disciplinary teams with clarity and empathy
• Strong attention to detail and commitment to accuracy and compliance
• Collaborative mindset with the ability to influence without authority
• Comfort balancing hands‑on execution with leadership responsibilities
• Excellent organizational skills, with the ability to work under pressure and solve problems
• Strong critical thinking and problem-solving skills, with the ability to build strong business partner relationships
• A strong understanding of how to assess campaign performance to make data informed decisions and recommendations