Senior Marketing Operations Manager

Lyft is a company focused on serving and connecting people, aiming to create an inclusive work environment. The Senior Marketing Operations Manager will lead the Engagement Marketing Operations team, overseeing campaign execution and driving AI-driven personalization to enhance communication with millions of riders and drivers.

Responsibilities:

• Drive end-to-end execution of owned channel communications, creating dynamic and engaging experiences across email, SMS, push, and in-app using Lyft’s internal communications platform
• Demonstrate working proficiency in HTML/CSS for email, including the ability to architect dynamic templates and debug complex markup; a foundational understanding is required at minimum
• Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content
• Actively apply AI tools and workflows to improve campaign execution, team efficiency, and personalization at scale, serving as a resource for the team in adopting and implementing AI-driven approaches
• Bring a forward-thinking, agentic AI mindset by identifying opportunities to automate recurring workflows, building reusable prompt systems and agent workflows, and growing the team’s AI fluency beyond awareness into day-to-day practice
• Bring expertise from enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, or Iterable to help identify platform gaps and shape internal tooling capabilities
• Partner with the communications platform engineering team to surface actionable feedback from day-to-day campaign execution, helping shape platform tooling and capabilities that serve the broader marketing organization
• Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices
• Maintain working knowledge of global communication compliance regulations (including CAN-SPAM, GDPR, and CASL), understanding their implications across channels and regions as Lyft expands internationally
• Serve as a technical resource and growth partner for junior team members — sharing expertise on campaign best practices, platform tooling, and implementation patterns
• Drive cross-functional alignment by developing strong relationships with engineering, data science, and marketing partners, ensuring cohesive execution of key initiatives
• Proactively identify and lead process improvement efforts, driving efficiency gains with clear stakeholder buy-in