Principal Product Marketing Manager

Dynatrace is looking for an experienced Principal Product Marketing Manager to own the go-to-market strategy for our AI Observability solutions. This role works across product management, sales, and marketing to drive awareness, pipeline, and wins by defining messaging, positioning, and content that establishes Dynatrace as a leader in the market.

Responsibilities:

• Define compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception
• Develop high-quality content and messaging. Own the messaging strategy for AI Observability and steward the canonical messaging that web, demand, content, AR, and sales teams reuse consistently across mediums to communicate business value and drive demand
• Lead product launches and go-to-market activities — including target segments, use cases, and sales plays — in close partnership with product management, sales, and marketing
• Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals
• Conduct market research and competitive analysis to inform positioning and GTM decisions, and serve as the subject-matter expert in this area to support the competitive team
• Build structured feedback loops with customers, field teams, and analysts to validate narratives and surface emerging needs
• Collaborate with analyst relations to secure positive coverage and reinforce Dynatrace’s leadership position in relevant reports
• Present at industry events, webinars, and customer meetings as a subject matter expert
• Lead the way internally on leveraging AI agents to scale AI Observability messaging and influence, serving as an internal thought leader on how marketing can harness AI
• Track high-level KPIs — including content consumption, sales play effectiveness, and narrative clarity and effectiveness — to measure marketing impact and inform decisions

Requirements:

• Bachelor's degree in marketing, business, software engineering, or related field
• 8+ years in product marketing or product management in B2B enterprise software
• Based in Boston or California
• Direct experience marketing or delivering AI solutions
• 10+ years in product marketing or product management in B2B enterprise software
• MBA
• Willingness to travel and collaborate across global offices
• Experience marketing complex, technical B2B products
• Strong executive presence and communication skills
• Direct customer-facing experience presenting product value to enterprise audiences