Senior Marketing Operations Manager

Albert Invent is a technology company focused on materials science, seeking a results-driven Senior Marketing Operations Manager to architect the operational engine for their go-to-market organization. The role involves building marketing operations, defining technology strategies, and improving operational efficiency to drive successful outcomes for customers and internal initiatives.

Responsibilities:

• Build Albert's marketing operations function from the ground up, designing the systems, processes, and infrastructure that underpin demand generation, ABM, lifecycle marketing, and executive reporting
• Define and own the marketing technology strategy, evaluating, implementing, and rationalizing tools across the stack to improve operational efficiency and funnel performance
• Establish attribution models, lifecycle stage definitions, and lead management frameworks that create clear visibility from first touch to closed revenue
• Partner with the VP of Marketing and Sales leadership to align GTM operations with pipeline targets, forecasting cycles, and company-level growth goals
• Own and administer the marketing tech stack, including HubSpot, ABM platforms (such as 6sense or Demandbase), enrichment tools, webinar platforms, and AI automation tooling, ensuring data integrity and seamless integration across systems
• Operationalize demand generation, ABM, event, and lifecycle campaigns by building and QA-ing emails, landing pages, forms, workflows, segmentation logic, and lead routing
• Build and maintain marketing and pipeline reporting dashboards for funnel performance, attribution, conversion rates, and pipeline contribution — delivering regular executive-level reporting
• Partner with Revenue Operations and Sales leadership to improve funnel visibility, lead handoff processes, and cross-functional alignment on pipeline metrics
• Manage relationships with external agencies and contractors to support campaign execution, ensuring accuracy and velocity across marketing programs
• Act as the internal authority on marketing operations best practices, establishing standards and processes that scale as the team and customer base grow
• Identify operational bottlenecks across the customer journey and drive improvements that increase campaign velocity and GTM efficiency
• Contribute to forecasting, planning, and GTM decision-making through data-driven analysis, surfacing insights that inform marketing and commercial strategy

Requirements:

• 6-10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations in B2B SaaS
• Deep hands-on experience with HubSpot, workflow automation, lead scoring, lifecycle management, and reporting
• Demonstrated experience supporting demand generation and ABM programs, with familiarity with platforms such as 6sense or Demandbase
• Proficiency with sequencing and sales engagement tools such as Outreach or Salesloft, and AI-driven marketing automation tooling
• Experience with BI and analytics tools such as Google Analytics, Looker, or equivalent; SQL or advanced spreadsheet modeling a plus
• Proven ability to build marketing operations infrastructure independently in a high-growth or startup environment
• Excellent written and verbal communication skills; able to engage with technical and non-technical audiences
• Collaborative mindset with the ability to work effectively across Marketing, Sales, and Revenue Operations teams