Senior Manager Marketing Operations & Demand Enablement

Careerminds is a leader in career transition and coaching solutions, helping organizations support employees through change while enabling workforce growth and development. The Senior Manager of Marketing Operations and Demand Enablement will own and scale the marketing infrastructure within HubSpot, optimizing key demand generation programs and ensuring efficient lead capture and lifecycle management.

Responsibilities:

• Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation
• Lead CRM migration, integration, and system consolidation efforts
• Ensure accurate lead capture, attribution, and routing across all channels
• Own UTM strategy and governance, partnering with web, paid, and SEO teams to ensure consistent tracking, campaign attribution, and data integrity
• Build and maintain campaign infrastructure (lists, workflows, forms, tracking)
• Own and build email nurture programs, including lifecycle-based drip campaigns to improve lead engagement and conversion
• Enable and operationalize all outbound email execution in HubSpot, including campaigns, event workflows, and customer communications
• Maintain data hygiene, compliance, and system scalability
• Partner with sales to ensure seamless lead handoff and follow-up processes
• Own and manage content syndication partnerships (e.g., BANT programs), including vendor coordination, campaign setup, targeting, and ongoing optimization
• Drive performance across syndication programs, including lead volume, lead quality, and cost per SQL, making adjustments to improve ROI
• Own AI SDR program execution, including setup, integration into HubSpot, sequencing, and ongoing optimization
• Monitor and improve conversion rates from lead → MQL → SQL for all owned programs
• Establish and maintain clear reporting on pipeline contribution and program performance
• Identify and implement opportunities to improve targeting, messaging, and funnel efficiency across programs
• Partner with sales to ensure effective lead follow-up and feedback loops for continuous improvement
• Act as the central owner of marketing systems and campaign execution infrastructure
• Support events, customer success, and marketing teams with HubSpot-driven execution
• Establish intake, prioritization, and execution processes for campaign requests
• Enforce consistent use of UTMs, naming conventions, and tracking standards
• Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility
• Build and continuously evolve reporting frameworks and views as the business, GTM motion, and funnel maturity develop
• Provide visibility into campaign performance and pipeline contribution
• Identify data gaps and improve tracking and attribution

Requirements:

• 6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment
• 3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting
• Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns)
• Experience working through CRM migrations or system consolidations strongly preferred
• Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success)
• Deep expertise in HubSpot (workflows, lists, scoring, reporting, integrations)
• Strong understanding of marketing attribution, UTM tracking, and funnel analytics
• Experience with data hygiene, segmentation, and CRM architecture
• Familiarity with integrations (e.g., SDR tools, enrichment platforms, webinar/event tools)
• Ability to analyze funnel performance and identify conversion gaps
• Strong attention to detail in data accuracy and reporting
• Comfortable working with metrics like MQL, SQL, conversion rates, and pipeline contribution
• Highly organized with strong project management skills
• Ability to manage multiple priorities and high request volume
• Process-oriented with a focus on scalability and efficiency
• Strong cross-functional communication skills
• Ability to translate business needs into technical execution
• Comfortable working with both technical and non-technical stakeholders
• Experience with AI SDR tools or outbound automation platforms
• Experience managing or supporting content syndication programs
• Familiarity with BANT qualification frameworks
• Exposure to tools like Salesforce, ZoomInfo, or enrichment platforms