Associate Director, Engineering - Marketing Technology Strategy & Architecture

Razorfish is a leading marketing technology company that has been at the forefront of digital expertise since the internet's inception. They are seeking an Associate Director, Engineering - Marketing Technology Strategy & Architecture to lead strategic engagements in assessing client marketing technology landscapes and defining future-state architectures. The role involves evaluating tools, data flows, and integrations to deliver actionable roadmaps for scalable personalization and AI/ML-driven automation.

Responsibilities:

• Lead strategic engagements to evaluate client MarTech stacks, including tools, data pipelines, and activation platforms
• Identify capability gaps, redundancies, and operational pain points across marketing channels
• Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery
• Develop current, transition, and future-state architecture diagrams and solution designs for client engagements
• Define integration strategies to operationalize AI/ML insights into marketing activation platforms
• Establish decision frameworks to guide future use case implementations and strategic planning
• Deliver phased, actionable roadmaps balancing quick wins with long-term investments
• Advise clients on scalable approaches to web, email, mobile, and cross-channel personalization
• Provide guidance on automated content delivery, journey orchestration, and progressive profiling
• Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency
• Translate technical assessments into actionable business recommendations for client stakeholders
• Facilitate workshops and presentations for Marketing, IT, and Data leadership
• Drive alignment across client teams on future-state MarTech strategy and implementation priorities

Requirements:

• 8–12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation
• Proven track record leading strategic MarTech assessments, architecture design, and personalization strategy engagements for multiple clients over time
• Broad knowledge of modern MarTech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure
• Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks
• Strong consulting mindset with the ability to connect technical assessments to business value
• Excellent architecture design, technical documentation, and diagramming skills
• Clear communicator, skilled at executive presentations and stakeholder alignment
• Ability to balance strategic guidance with practical, actionable recommendations
• Familiarity with IT security, compliance, and governance considerations in marketing technology
• Experience with enterprise Digital Asset Management platforms is a plus
• Familiarity with taxonomy design, metadata frameworks, asset governance, rights management, and integration of DAM into CMS, CRM, and activation workflows is desirable
• Exposure to platforms such as Adobe Experience Manager Assets, Bynder, Aprimo, Sitecore Content Hub, or similar enterprise DAM solutions is beneficial
• Experience supporting multi-brand or Automotive environments, including dealer networks and distributed content models, is also highly valued